Recently, I came across a client who approached me saying that he did Search Engine Optimization of his website but still is not getting to google the first page. I quickly scanned the website using some website audit tools and identified the issues. The Website Developer did some basic SEO Setup while developing the sites but that is never enough to rank your site in Google. Some SEO Myth you should not believe in today’s competitive digital world.
This is a common issue, most of the digital marketing company will face while pitching their clients. Now, it’s your responsibility to educate the client about the basic golden rule of Digital Marketing and best practice to rank your website in Google or any other Search Engine. SEO is not a just one-time job, it’s an ongoing process to keep your website updated with user intent content. Here is some SEO myth about Search Engine Optimization.
Myth 1: SEO is One-Time Activity
No, Search Engine Optimization is a never a one-time activity. Most of the business owner believes that once SEO setup is done, your website will rank in google first page. SEO was never one-time activity. You have to keep your website updated with fresh, unique, grammatically correct user intent content to get noticed by Google Bots. Lots of competitors are there to take your position once you become careless with your SEO effort.
Don’t get in SEO Myth and there is a saying “Patience is also a form of action”, so keep patience & continue doing SEO to get long-term benefit.
Myth 2: Be Unique Be Different
When a new business starts many people do not feel the importance of doing research about the kind of products, services and most important their competitors. They leave this crucial market research task for their Digital Marketing Agency, but this has to be a collaborative effort of both the parties. Market Research involves, understanding of the business, who are the target audience, where are they located, demographics, keyword research.
One of the most important things in today’s competitive digital world, how you can show yourself different from your competitors. Highlight your USP’s this will help to increase the trust, engagement, and conversion.
Myth 3: Forget Keyword Research
Just like doing Competitors analysis, keyword research is an important factor for SEO. Keyword Research is being considered as the backbone of every SEO Strategy & it is much needed to get the right kind of traffic to your website. Choosing the right keyword and incorporating on your website will help to reach your target audience when they are searching online.
There are many free or paid keywords research tools available online, you can choose them to find the right keywords. Some of the tools are MOZ, UberSuggest, SEMRush, Google Search Console, Google Keyword Planner, Google RTS, Wordtracker, SEObook, etc.
I personally use, Google Search Console (also called as Google Webmaster). Google Search Console, helps to identify which keywords are giving me the most impression. I use these keywords in my next blog or use them on existing landing pages. This strategy has always helped me to boost my website traffic, impressions, and CTR. That means what are the keywords you should make use of to optimize your website with so that it remains at the top of the Google SERP.
You must use the right paid or free keyword research tools to identify the right keywords and drive relevant traffic to your website.
Myth 4: Long Content Gears Up Ranking
As we know the content of 500 words is being considered as good length SEO content and will help to rank your website. Some Digital Marketing Agency write contents of 1000 to 1500 words to attract Search Engine Bots. Now, these long long contents make the user bore and result in high bounce rate. To avoid this one can use a combination of text, images, infographics, videos etc. Your Website visitors will not get bored & your bounce rate will decrease also.
Try to keep your content simple, catchy, unique & relevant to the kind of products & services you deals with. Always give importance to user intention and focus on writing user intent SEO content to boost your keyword rank. You must consult professional Content Writing Companies who can deliver SEO content maintaining user intention.
Myth 5: Keyword Stuffing Will Generate More Traffic
Some SEO Companies do have the misconception of using the same keyword repeatedly in a piece of content. Their strategies are to use the same keyword so that the website gets noticed by Google Bots & the site gets a good rank in Google SERP. But practically speaking this is the biggest SEO myth they have.
As we know using the same keyword repeatedly in a piece of content is known as Keyword Stuffing. If this is being done repeatedly google bots consider it as spamming & your website may be penalized. Always maintain a good keyword density & keyword proximity in the body of the content of your webpage to avoid spamming by Google.
SysTab SEO Expert Guides: Thus in short, while doing SEO one should go through all the steps of Search Engine Optimization properly after doing a complete research of everything needed. SEO is a continuous ongoing process & cannot be achieved in a day or two. And to maintain your rank in the same position in Google SERP never give up doing SEO.
