Do you have a website? Are you getting enough traffic? Are you reaching the right audience? And most important, are you getting quality leads? How much traffic does your SEO agency generate?
There are a lot of questions that can be answered by a trusted SEO agency. If you are working with any SEO company, they should be able to answer these questions.
You can ask them for a detailed SEO report which can be generated using Google Analytics and Search Console.
You will get data like top-performing keywords and pages. The data will show you the traffic coming from which location using which you can analyze if they are your target audience or not.
The best digital marketing service is the reporting structure. It gives you a complete insight into the website traffic source, location, age group, gender, behaviour and a lot more.
What is SEO and Why You Need It?
Search Engine Optimization (SEO) is the process of optimizing your website with relevant keywords and content that generates traffic. The most popular search engines are Google, YouTube, Yahoo & Bing.
There are roughly 3.8 billion people accessing the internet every day while Google processes approximately 70,000 search queries every second. So if you are running a business & you have not taken SEO service, you are far behind your competitors.
With the growing competitors and internet users, being a business owner you need to find the best SEO agency. A trusted agency can help you to outrank your competitor and generate tons of traffic.
5 Checklist To Check If Your SEO Agency Is Doing It Correctly.
Today we are going to discuss some facts using which you can track the performance of your website and SEO agency.
Keywords The Backbone of SEO?
Yes, you heard it right, keywords are the backbone of SEO. Keywords are the search term that a potential buyer will search in google when they are looking for a product/service/information.
If you have not identified the right keywords you will never generate quality traffic or leads. You need thorough keyword research and select the right set of keywords that best describes your business.
While doing the keyword research, you need to keep user intent in mind, what they may search for. User intent keywords will help you to reach the targeted audience thus, it will increase the conversion.
Identify top-performing keywords of your business rival. There are tools using which you can identify top search queries for your competitors and use them if relevant for your business.
You can do the keyword selection based on search volume, popularity, relevancy, average traffic that the keyword generates.
So, you must ask your SEO company to share the keyword research report keeping all this information in mind.
Content The Result Generator of SEO.
Once you have identified the keywords, now you need to work on the content. Google likes content, a user intent content can rank higher than regular content. Content helps to increase the credibility of the brand. By checking the content developed by the SEO agency, you can understand the quality.
While checking the content always check if the content offers a solution or just promotion. If you want to promote yourself as a brand in such a case, you need to provide solutions to consumer problems using your blog.
A blog is one of the most effective ways to connect with the consumer as they always search for a solution to their problem. If you can deliver a problem-solving solution, you have grabbed your consumer attention.
Content will help you in generating traffic, it will help to boost your keyword ranking. It will help you to increase trust and credibility towards your brand. In short, content is the king.
Convert leads to paying customers with relevant web content.
Link Building Strategy for SEO.
SEO strategy includes On-page SEO and Offpage SEO. Digital Marketing agencies often overlook the importance of Link building or Backlink. A professional agency will never ignore while preparing the SEO strategy for their clients.
We have often seen some SEO agencies are generating thousands and lakh of link building, but is it working?
This is an important question you need to ask your SEO agency. Never run behind the numbers of backlinks, it will never generate results. You need to focus on the quality of the backlink and the source from where the links are generated. Quality over quantity is something you should consider.
Check the platform they are planning to use to promote your website, check the popularity of the profile. You should also check the credibility of the profile using which your agency is working. Profile with irrelevant content may get suspended.
Roadmap of the SEO Agency.
The roadmap is a plan made by your SEO company to achieve the result. Every digital marketing agency has its own approach or plan for SEO of their client’s website. The agency can explain the process they will follow that will rank your website in Google search.
Without a proper roadmap, it’s very difficult to achieve the goal and bring the website to the search result.
You may ask for the roadmap they have used for their previous client and the result they have got. Using a roadmap you can see the timeline-based approach and monitor the progress if they are working as per the plan or not.
A proper plan-bound approach is the most effective way to work on a project.
Case Study of the SEO Agency.
It’s always recommended to work with a Digital Marketing Agency with a proven track record. The agency must have a decent clientele and experience working with multiple clients.
A case study will help you to see the kind of work they have done for various companies. The work of the marketing agency will help you to analyze the performance of their SEO work The output of their work for their clients. Ranking of the keywords, traffic of their website, and other metrics using which you can evaluate the performance.
As a trusted SEO company in Kolkata, we have a proven track record of the result we have achieved for our clients. Our case study will give you a glimpse of the work we have done for our clients.
If you want to rank your website on Google and generate traffic, let us guide you. Speak to our SEO Expert now.
