2018, it’s a high time to take your business online and reach your potential audience for maximum revenue. Your Website is your Online Identity so it’s very important to make your website user & search engine friendly. A professional website development agency can help you develop ROI driven Website to scale up your business online using Digital Marketing.
The trend has changed, most of the business is spending more on Digital Advertisement to connect with their audience. Most popular platforms are SEO, Social Media, Google Ads, Facebook Marketing, Instagram Ads, YouTube Video Promotion, Email Marketing and so on. Have you started Digital Promotion for your website? If not, it’s a high time to consult the right digital marketing company for a free business consultation.
Today, in this blog we will discuss how to make your website search engine friendly. With a search engine friendly website, it’s easier for you to rank your website in google search. Since Google is the most popular search engine worldwide, we will learn what to do to make your website search result friendly.
How To Make Your Website Search Engine Friendly in 2018?
There are over 200 parameters Google’s Bot checks a website before ranking, however, here we are sharing few important pointers.
Crawlable: Ensure google’s bots are able to crawl your website. Once Google bots crawl your website, they store all the information of your web pages in their database. Website matching user intention will rank top in Google SERP. Therefore, while developing your website, your website developer should focus on Search Experience Optimization. Also, focus to give best user experience for better engagement and conversion using your website.
CTR (Click Through Rate): It is the ratio of Click by Impression. Google keeps a record of how many people are clicking your web link when your site is being shown by the Google Search Engine. Your Web page Meta Title & Meta Description plays a very crucial role in CTR. Display what a potential user may look for.
Bounce Rate: One of the most killing factors that help to rank your website. Lower bounce rate means users are interacting or engaging with your web content. If your website content matches user intention, you are likely to see more engagement, leads or sale. One of the best ways is to add audio or video content along with text that describes the web page.
Don’ts For A Website Developer in 2018
Content: Content is always the King in Digital Arena. Before, creating the content, you should always focus on user experience. Discuss with Digital Marketer and Content Writer, what should be the page title & description of the web page, where to place the CTA.
how to write effective website web content by SysTab
Mobile Friendly: Now, as we know, 60% to 70% traffic we receive on a website are from mobile devices so ensure your website should be mobile responsive. Google has started mobile indexing first, which means Google will first check the mobile version of your website.
Images: Google Bots cannot crawl the image hence, using image alt tag you can inform the relevancy to search engine. You should optimize the image before uploading on the website.
Text to HTML Ratio: Text to HTML Ratio should be greater than 15%. In simple words in a 100 line of code at least 15 lines of text is required. Better Text to HTML ratio will help to make your website search engine friendly.
Javascript & CSS: One of the crucial factors that increases your website loading time and may result in a higher bounce rate. Try to minimize as much as possible for better user experience.
Dynamic URL’s: Do not use Dynamic URLs since it is not SEO friendly. Always make use of a static URL. Keep URLs short, simple and avoid using stop words in URL slug.
Navigation: Keep the navigation link simple and easy to use. A Complex website navigation is not good for user experience. Ensure, your users can easily reach the desired pages. If you have too many internal service page, use the mega menu for better user experience.
Do’s Before Choosing The Website Developer in 2018
Always ensure, your website developer should have a team of SEO expert as well. A perfect team will coordinate with the website developer to deliver the user-friendly website. Check their previous work sample to understand your understanding of the industry.
SysTab: Among the most emerging website development company in Kolkata, India ensure to match all the parameters that will make your website search engine friendly. Request for Business Consultation and Work Sample.
