Digital Marketing Company always keeps an eye on daily report of their websites traffic and ranking in Google SERP. In order to increase traffic online digital marketers uses strategies like, keyword research, identify competitors, popularity building. Thus creating quality backlinks is a must. But still at times, digital marketers fails to increase the required traffic to your website. The only reason of this is WEB CONTENT. Ideally placed & well written content has the power to draw traffic to your website and convert them to customers.
Here are some tips that will help to convert leads to customers with effective web content
Digital Marketing Companies Golden Rules to Write Web Content.
Be Short & Simple: Writing short & simple web content should be the main focus of content writers. In today’s busy schedule nobody has the time to go through a long paragraph & open a dictionary to understand the meaning of each & every word of your content. What would be easier for the mass online consumers, you should focus on writing on simple & short content to save time.
Create Interactive Content: Always focus on creating content that can be highly interactive. Once a user lands to your website, it’s your responsibility to make sure the user stay in your website. Thus you can give some CTA (Call to action) like Reach us, Contact us, Subscribe and videos to keep the user engaging. You can achieve this if your content matches with what a user is looking for.
Always Meaningful: Write meaning & relevant web content for your website and what users might be looking for. When a user lands to your website to buy a product /services or to read a blog, the user comes with a positive mind to get result from your site. So always do appreciate the user’s effort & create content which are meaningful, relevant with your website.
Keep it Perfect: Before writing a piece of website content always try to do an extensive research with the products/services you are dealing with. If your content deviates from the topic a user is looking for then your content is being considered irrelevant or imperfect with the kind of products or services. Focus on User Intent Content else it might result in increasing bounce rate of your website.
Structure logically: Always try to build a well SILO structure for your website to make it easier for your users to understand it well. Your website structure should be logical so that if a user is looking for a desired page (suppose service page) in your website he/she should not have to click 20 times to reach to that page in your site. Place breadcrumbs logically to make it easier for your users to handle when they land in your website.
SysTab Content Writing Tips: Being a trusted Digital Marketing Company in Kolkata, we always suggest to focus on user intent content. If a user gets what they are looking for, this will increase trust factor and will help in converting traffic to customers. As we say content is the king, so place the king in right platform and see the magic. Increase in website traffic, leads and conversion.
