In recent time, we have seen a huge growth in Google Voice Searching. People prefer to use voice search instead of typing the search query. What is Google Voice Search? Voice Search is the feature by Google using which you can give a voice command in the Google Search box to get the desired result. This means, you don’t have to type your query in the search box, Just Say it and Google will show the desired result based on User Intention.
In the present scenario, people are shifting towards voice search rather than conventional typing. Well, of course, using voice search is much more comfortable and convenient for the users. Moreover, the solution process of an inquiry or any query, which is being asked on the voice command, is faster.
There is a prediction that in the year 2020, all searches particularly 30 to 40 per cent will be conducted or directed via voice search. The major reason behind the adoption of Google voice-activated technology is its accuracy rate, improved English language and most importantly, understanding of the subtle distinctions of a conversation.
Google’s Hummingbird Algorithm Update
In 2017, Google rolled out an algorithm “Hummingbird”, this was one of the major Algorithm Update. This update has given a new dimension to Search Experience. When a user is giving a voice command, Google Algorithm will show the result based on the user intention.
One of the major elements that changed in the Hummingbird algorithm was “Semantic Search”. With Semantic Search, Google tried to give emphasis on “User Intention”. It was one of the difficult tasks to understand what the user is intending while searching for anything using Google Search Box. With “Hummingbird” algorithm Google has helped to enhance the user experience by providing a result based on search intention.
Recently, the CEO of the Google, Sundar Pichai, proclaimed that one-fifth of the queries on Google is done through voice command. As we all know, the teenagers of this era are technically competent and they are the ones who majorly use the voice search assistants.
Google Semantic Search & Voice Search:
Let’s take a look at Semantic Search in action with Google Voice Search. It delivers result based on user intent, which is the most integral part. Say, we conduct a voice search on Google for “Local SEO Company in Kolkata”. Google will show Wiki Result which provides all the information related to “SysTab Local SEO Page”.
Google Semantic Search
What is Google Voice Search?
Now, what is Voice Search Engine Optimization? Basically, it is a term for voice-based search, which involves optimization of the content, relevant or brand information, location and increases the voice search results for any query.
Another crucial question is that, what are people searching for? Or, what queries do people usually ask on voice search?
According to the Internet Trends survey reports, 22% of the people are using voice-activated technology on their Smartphone for finding the local content or information. Furthermore, half (50%) of local voice search leads to consumer visits at the local store. Therefore, it becomes essential for the local businesses and companies to start using the strategies for local voice search.
Google’s Voice Search and it’s Future:
Voice Search has been integral to Google’s Virtual Assistance. Google’s powerful algorithm with its sophisticated natural learning process (NLP) technology to enable more accurate result. Google Virtual Assistant is more efficient than Apple’s Siri, Amazon’s Alexa now. In recent time Voice Search has increased tremendously and expected that 70% of Search will happen using Voice Search.
People are using Voice Command for?
We all know voice search is becoming extremely popular, but do you know what people are actually searching for? The answer varies from person to person depending on the demographics.
In the case of adults, they are using Voice Assistant for Direction, Relevant Information, as it’s safe and time-saving. This makes sense and much easy to use, using Google Voice Search while driving to get the best information.
This trend is also reflected in other data. According to San Francisco-based startup MindMeld (formerly known as Expect Labs), many users have only recently begun to use the voice search functionality on a regular basis, with almost 42% of users using voice search for the first time within the past six months.
How to optimize your website for Google Voice Search?
By now, you must be wondering how to make your website voice search friendly so it can rank in Google Search. Aren’t you? If you are following the current SEO guideline to optimize your website then you don’t have to worry much.
User Intention is a must if someone is searching using Google Voice Search, the reason is simple. They are looking for specific information so by providing user intention based information, you can rank your website higher on Google.
Strategy 1 – Add or Claim Google Business Listing
If you are looking for the easiest way so that your customers find you on the voice search, then claiming or adding your business on the Google business listing will certainly help you out.
It will be beneficial in increasing the chances of popping up the details and information about your business, business category and location through a voice search. While adding your business on the Google business listing, make sure that you add the name, address and phone number correctly.
For Example – Rather than adding Pizza and Pasta, you should categorize it as an Italian Restaurant because choosing the right category for your business is extremely crucial.
Strategy 2 – Schema Markup/ Structured Data
Other than the content, there are many factors that are helpful in determining the relevance and position of your business in voice command. Structured data or Schema Markup gives more specific details and information about your website.
Schema Markup doesn’t directly affect the position or rankings, but it gives you an opportunity to rise above your competitors. Obviously, it is an under-utilized strategy, which directly helps the voice search engines to classify the content accordingly and visitors cannot see it.
Strategy 3 – Create Responsive FAQ Pages
Generally, the Smartphone users use more conversational keywords in voice search as compared to the typing. For Example – A user might type, “Pizza Near Me”, but in the search engine, they might speak, “Which pizza chain has the best pizza?” Thus, it is crucial to listen to the words that users usually speak while talking about your business.
Once you are done with all the common queries and questions, now you can create your own FAQ page and the relevant content for them. It will surely offer quick and concise answers to the questions that visitors are asking.
Strategy 4 – Mobile-Friendly Website
Now, you must be thinking, what is a mobile-friendly website? Well, google voice search mainly happens on mobile phones or Smartphones, right? Then, undoubtedly, your website should be mobile-friendly.
There is an extremely popular tool, which is launched by Google, namely, Google’s Mobile-Friendly Test Tool. What exactly happens is that Google only recommends responsive WebPages in an organized manner.
You can use this tool for your website as well to check whether your website is mobile-friendly or not and you will maintain a scorecard.
Once you are done with the procedure, you can add the exact elements, which are essential for your business to appear topmost in the local voice search such as catchy and engaging headings for website content, speed test and designing of the website.
Or, you may consult Google Voice Search Expert at SysTab to understand and ensure your website is Voice Search Friendly. Our Local SEO expert will focus on user intent and provides result drive Digital Branding Strategy.
Conclusion on Google Voice Search
To conclude, the voice search activated technology is getting immense popularity among all Smartphone users. Hence, it has become necessary for the marketers or merchants to create SEO optimized content in order to use the Voice search effectively for the growth of their business. We at SysTab.com will optimize your website for Voice Search to rank your website in Google Search Results.