The other day I was working on my laptop and then I received a call from a number. True Caller was showing the name of an educational institute in Kolkata (name won’t be able to disclose). The gentlemen on the other side was very humble and seems to be the faculty and owner to me. The conversation started with some introduction of both ends.
This is the first step of communication, be an active listener. When you listen to the person on the opposite side, you gain his/her trust. Interrupting someone while speaking is often rude and this tends to irritate them. One of the biggest advantages of being an active listener, if you listen to them properly you will understand what they need. And this is the biggest thing to learn, understand what your client wants. Unless you understand what they need, you will never be able to provide a solution to them.
So the communication went for more than 30 minutes and we discussed a lot of things. How they used to get students but now online learning and big players are taking the maximum share of the students. Yes, this will happen with most of the small institutes. I explained the importance of marketing for any business and suggested him some initial approach on how to connect with the students.
Let’s discuss the digital marketing strategy for an educational institute.
Local SEO for Educational Institute:
This is the pillar of any educational institute or coaching centre. Students don’t prefer to travel and try to find the coaching centre near their home or college. Travelling consumes a lot of time and the young generation knows the value of time. But, they also wish to join educational institutions that are good, reputed and have a good faculty. If they don’t find a good faculty near their home or college in such cases they have no other option than travelling.
Most of the students or parents will search for a “coaching centre near me” or educational institute in Kolkata. Now, the strategy is to list your coaching centre in Google Map. This is also known as Google Map Listing or Google Business Listing. Listing the coaching is not the end of the journey; you need to put a lot of effort, strategy to rank your coaching centre ahead of your competitors.
This is where our local SEO services come into the picture. We have a team of local SEO experts who analyze your business, competitors and prepare a rock-solid local SEO strategy that helps to rank your coaching centre ahead of the competitors.
Educational Institute Digital Marketing Strategy – 4 Pillars by SysTab
Social Media Branding Strategy for Coaching Centre:
As we know students are spending a lot of time on Social Media Platforms like Facebook, Instagram, YouTube, Snapchat, TikTok, etc. As per a study, a normal student spends more than 5 hours on their Social Media Profiles.
These numbers are enough to see the importance of social media for an educational institute. The approach for an educational institute is to stay connected with students using engaging social media strategy. We understand you may not have the right expertise to prepare a user engaging social media strategy, so leave that part to us. We have a team of experienced and professional Social Media Managers who starts with the competitor analysis and prepares an effective social media plan.
Our social media strategy involves a process to prepare a social calendar for the month. This calendar is a plan to create social media content for the month i.e when and which social media post will be published. Based on the content, our social media experts prepare the creative or artwork that will be promoted using respective social media platforms.
Our social media calendar includes benefits of courses, exam preparation tips, quiz, trending news, tips by faculties, etc. The variation of content helps to break the monotones approach and helps to engage with the students.
Search Engine Optimization for Your Educational Institute:
8 out of 10 students prefer to visit the website of the coaching institute and see the courses they are offering. A website plays a crucial role in the decision making before enrolling into any institute. If you have an attractive and mobile-responsive website, you have an additional edge.
A website has all the information like courses, schedules, the timing of the institutes, who are the faculties, glimpse of the students, contact details, etc. If you mentioned all the details on your website, you establish a close relationship with the students and the chance of enrollment increases.
Our SEO strategy includes optimization of the website and the landing pages with right and relevant keywords. This process helps to rank your website if someone is searching for a coaching centre in Kolkata or your city. This is one of the most effective strategies to drive traffic to the website. More the traffic the more leads you can expect.
90% of the students won’t go to the second page of Google to find the best coaching centre. The role of our digital marketing experts is to rank your coaching institute on the first page of Google.
As most of the traffic on websites comes using mobile devices, so you need to ensure to have a mobile responsive website. If you still don’t have a website there is nothing to worry about. You may consider checking our website development service and speak to our website developer.
Importance of SEO for an Educational Institute
Digital Footprint for Your Educational Institute:
Increase digital popularity also known as link building, inbound links, or backlinks. Link Building is a process of promoting your brand or website using a third-party website. Having a quality inbound link for your website increases the chance in ranking in Google search. Search engine spiders like Google prefer good quality backlinks from high authority websites. This is one of the important factors if you want to rank your website higher in Google search engine.
Importance of backlinks in SEO:
Backlinks or incoming links help you to increase the credibility of your website in front of Google. The quality of backlinks for your website often vouches for your content to the search engines. If you get a decent number of backlinks for a particular web page or content, this will help to rank them higher on search engines.
Why you should consider speaking to the backlink experts:
We have a team of digital marketers who know the importance of quality link building and prepare the most ethical strategy to generate backlink.
No Shortcuts, please! Quality backlinks are very essential else you might be a victim of Google’s algorithm. Google’s algorithm is very strict when it comes to the relevance and quality of backlinks. Thus, we ensure to develop quality and relevant digital footprints for your educational institute.
What the digital marketing consultant has to say at SysTab.
By now, you must have read the importance of digital marketing for an educational institute. Now, the question is what should be your approach. The digital marketer at SysTab will help to plan the right strategy and budget.