Being an agency owner, it’s one of the extraordinary situations and everyone is trying to get away with it. I am sure just like us there must be others who are trying to get out of COVID 19 era.
Let’s discuss how to escape this COVID 19 situation and give stability to your digital marketing company.
Be Quick, Be Transparent, Empathize, and Finance Planning
You should be surprised, seeing the current situation communication is the key to success. Think about brand loyalty for the clients you have worked for. In this crisis situation being transparent is a must.
Be Quick
It may be a little late but it’s never too late. After hearing about COVID 19 outbreak, we schedule a call with all the clients to make them aware of the situation.
- What is happening in the larger world because of Coronavirus Outbreak.
- Currently, what have we planned for their project or account?
- What is the expected solution to overcome this situation and maximise the result at the lowest cost?
We wanted to alert all the clients about the situation even before they ask for. And, after sharing the current situation upfront the response was overwhelming and they appreciated our initiative.
To a surprise, this was very effective for us as it helped to quickly analyze each and every account.
In such cases, the client’s become very happy and value the agency for there proactiveness. This helps to create an unbreakable trust with the client and the digital marketing agency.
A Trusted Digital Marketing Agency Should Educate the client On COVID 19 and It’s Impact
Be Transparent
In this crisis situation there is no time to sugar coat, instead, be transparent with your client. Don’t scare the client, better to tell them clearly the crisis situation and how to overcome the situation.
If possible reduce the marketing budget to keep them away from unnecessary financial liability.
Trust me, this has worked for us. And, the client has appreciated our move to make them aware of the situation and help to reduce financial loss.
We revised the marketing strategy and stopped some PPC campaign as they will not give effective results.
This mean, you have to give an assurance to the client that everything is fine yet be honest about what’s your actional plan.
Empathize With Your Client
This may seem silly but the fact, you need to put yourself on your client’s shoe. You need to understand, what your client must be feeling. Once you empathize then you can gain the confidence of your client.
Everyone in the current COVID 19 situation is going through financial stress and scared of losing money. And this lockdown situation has made the situation worse.
Be kind with the client today, so they can remember your effort when the situation gets normal.
If you talk to an over-stressed client, first you need to take a deep breath and calm down. Until you have a settled mind, you will not be able to provide the right solution to your client.
Empathize with your client, talk to them with respect and patience so they can listen to you instead of lashing.
This will not only help you win the client’s trust, but this will help you gain your client’s loyalty.
Empathize With Your Client during COVID 19.
Keep Yourself Financially Strong
Because of this lockdown, most of the agency may face some fund crisis situation. This may impact your workflow, so you need to ensure, you should have sufficient funds to run your digital marketing agency.
As you may be aware most of the business has seen the crisis, so the client will be reluctant to make the payment on time. This may impact your agency cash flow, so you need to have a financial backup to support your office expenses.
Your expenses will not be reduced, be it office rent, employee salary, electricity bill, office maintenance, miscellaneous cost. So, in this situation, you need to be more calculative and manage your expenses and cash flow.
Conclusion Of This Article
By now, you should be aware of the gravity of the COVID 19 situation and how you need to plan your agency workflow. Empathize with your client, manage your expense, and plan your finance.
This is the only solution to manage if you want to successfully run your digital marketing agency.