Writing relevant web content is a gateway to success both in getting leads & also getting good rank in google SERP. In today’s World content is the most important component in Digital Marketing as compared to other components. Since everything online is completely content based like blogs, text, articles, posts, infographics, podcasts, videos, pictures etc. Whatever we see or read online is content based only. Hence in order to drive the exact & quality traffic to your website your content should be unique, relevant with your topic, should have that much weight to communicate with the users.
Importance Of Web Content In Digital Marketing-
Most of the Online marketers give preferences in doing SEO, Social Media, Email Marketing, PPC, Video Marketing etc without giving much preferences to content, whereas content is that information with which we can convert a lead into a customer. Providing relevant content in your site gives you an added advantage of getting your website a good rank in google SERP. Content is considered good when it delivers the right information about the product or services to the consumers which have the power to convert it into a customer. Writing relevant content helps you to spread your brand & promote your products & services which are very essential part of your business. Content is the key success of your business growth.
Focus on Quality Web Content Instead of Quantity-
A reliable Digital Marketing Agency will always focus on writing fresh, original, relevant, appropriate web content for your business. Instead of writing blogs or refreshing your content daily, write a blog in a week or update your site with the content in a week keeping in mind about the quality. Google pays more eyes to quality content & not on quantity.
Importance of Relevant Content in Digital Marketing-
Writing well researched & well drafted content is not only the way to drive quality traffic but it also helps to decrease the bounce rate to your website & helps in increasing the stickiness to your site. Suppose if you are branding your product in various social media sites like FB, Twitter etc& if your content is fresh , relevant to your topic & if it makes a good communicating network between the users & the content related to your product, then automatically your content gets shared hundred times more & gets more tweet.
Good content also brings quality backlinks to your website which in turn helps your website to get a better ranking in google search engine result page. Even your SEO components like meta title, meta description all are content specific. If your content in title & description is good then your CTR also increases. Hence providing the right content to the right person & at the right time should be the main focus of the Digital Marketer.
