eCommerce SEO is always a challenge in this competitive industry in 2018. Most of the Digital Marketing Agencies follow the Black Hat SEO Technique to bring the E-commerce Website at the top of the Search Engine Result Page. As a result, those E-commerce sites get penalized by Google in the long run.
It is not easy to skip the eyes of Google by implementing unethical SEO techniques. As we know to improve user experience Google always updates Algorithm, hence one needs to follow the White Hat SEO Techniques of Google with tricks and brains to bring an eCommerce Website at the top of Google SERP.
This is the reason why a newly started online selling Business needs to choose the right Digital Marketing Agency having experienced professionals for their online promotion. It is always being proved that an eCommerce site gets more traffic from Organic SEO than from Adwords. So it is the utmost responsibility for the digital marketing agency to choose the best Strategy while doing eCommerce SEO.
eCommerce SEO- The Ultimate Guide by SysTab:
Content is always the king: Since most of the content in an eCommerce site is almost the same, one has to be tricky while doing SEO for it. Example- if you have gone through eCommerce giants in India like Flipkart, Amazon, Snapdeal, etc you will find the products description, price, material for a particular category of a product (suppose a T-shirt) remains the same. Only changes occur in the color or size of that particular product. So there is copied content for that particular product and only a little new content gets added. Thus there is a chance of getting penalized for the copied content and hence your Website rank might get degraded on Google Search Engine Result Page.
To avoid these try to put some variations in your content. That doesn’t necessarily mean you have to write a long content. No visitors have time to spend 10 mins to read a story before buying a 300/- rupees T-shirt. Always do remember that 3 seconds is enough for a visitor to make an impression by seeing your eCommerce Website.
Product Reviews: One of the most effective strategies is to get more and more reviews which are very helpful in getting your eCommerce Website a better rank in Google SERP. Keep in mind reviews of a product gets also included in your content. Just try to be real, honest with the business you are doing, offer a good quality of your product and automatically it helps in getting positive reviews from your customers.
Keywords: In order to write a good content do not stuff a product page with keywords. Using the same keyword, again and again, will lead to Keyword Stuffing which is again a Black Hat eCommerce SEO Technique in the eyes of Google. Instead, use words related to your focus keywords following the LSI method which is worthy.
Internal Linking: As we know that 80% of the total links from your Website should be Internal and 20% should be External links. Incase of eCommerce Websites we also do have to maintain that.
Landing Page Content: It is always advisable to have around 350 to 400 words content on your category pages and Important pages. If you check out all the leading eCommerce Websites, you will find content on every landing page especially Home Page, Category Page, Product Pages, Location Pages and many more
Without writing the same content in all the product pages of a particular category, you can write content in that category page of a particular product. And for the rest of the products of that category, you can simply build Internal links. Internals links are always been kept do follow. And thus SEO juice would get passed to all the pages which help Search Engine to crawl on a regular basis.
