Hey Guys, we are here with our new blog on “Some Mind Blowing Ideas to Create Interactive Homepage For better Conversion”. Being in this Digital Marketing & Website Development Industry, clients have asked me this question. What type of website they should design to get maximum conversion, as every business has only one objective to generate revenue. That’s the common need of every business from startups to well-established brand.
We all try to put our best while we are in a corporate meeting or when we are interacting with our clients/customers for the first time. As it is being said, “You will never get a second chance to make a First Impression-WILL ROGERS.” So we all try to make our first impression the best one in all possible way to get positive feedback from the client. Whenever your client is searching for a business partner online, most of them will land to your homepage. Now, this is the first page they will see and this is the first place to impress your client.
Even, in Digital Marketing Strategy, we keep 60% backlink pointing to Homepage and 40% to internal pages. This ratio helps to increase the popularity of your website and increase traffic to your website. So the homepage of your Website is the most important tool which can convert leads into potential customers. Thus ,in short, we can say a Website’s Homepage needs to get optimized in all possible ways, to maximize the conversion.
Tips to make your Website’s Homepage the perfect one:-
- 3-Second Litmus Test: A very important element for your Homepage. When a new visitor lands to your Website’s Homepage, just by seeing the page they should get the answer of the 3 questions. Who you are? What do you do? What benefit they will get from you? Now, being a professional website development company, we ensure to answer all these questions in just 3 seconds. We ensure to keep the information crisp, simple and easy to understand, that increases the conversion.
- Above the fold: Again, one of the most important section of your website. Above the fold area is the section you see without scrolling down the website. To create an impact, highlight your service in a crisp way with proper CTA (Call-to-Action Button). You can also highlight your contact details and quick links for easier navigation of your clients.
- Heat Map Zone: Heat Map Zone is a section of the website when a user tends to click most of the time. This is a very important factor which should be structured well on your Homepage. Most of the online users see Above-the-fold area in a z-pattern that is from left to right. So always try to place the main important elements like logo, Contact details, navigation, tagline, USP of your Company etc.
- Understandability & Lucidity: Your Website’s Homepage should provide all the details of your business in a very clear & crisp way. Complicated languages & long description may result in a high bounce rate. Since nobody has too much time to go through until & unless actually required.
- Easy to Navigate: Make your homepage structure with proper navigational keys so that it becomes easier for the users to navigate. Easy to check your internal pages like products or service from the homepage of your website & thus increasing the conversion rate of your business.
- CTA (Call-to-action): After seeing your Website the immediate action that an online user takes is called CTA. So CTA is also an important factor which should be present on your homepage. Use Call-to-action properly In a very clear & decisive way to get better conversion.
- Increase Trust: Testimonials are always important & should be present in your Website’s Homepage. It helps to gain confidence, trust & transparency to the new users when they are visiting your homepage. You can keep testimonial with images of clients, even if possible ask for video feedback, that increases the authenticity of the testimonial.
From the deck of SysTab – Professional Website Development Company
SysTab Mantra: Being one of the professional Website Development Company, we ensure to keep these checklists in mind. Our Digital Marketers & Website Developers are always in sync that gives the quickest result and better conversion. Request a free consultation, if you want to promote your website. We understand your need and deliver as per your expectation.
