To get the right visitors to your E-commerce Website & turn them into loyal customers is not an easy task. For this, you always need to optimize your E-commerce website with the right e-commerce SEO strategy.
Before going into the details as of how to optimize your website to get more visitors one should understand the “Buying Persona” What is it?
Customer Buying Persona is also known as the Marketing or Sales Cycle. It’s a patterned process that every visitors go through while making a purchase & thus becoming the customers.
1) How to Maximize E-commerce Website Sale
Awareness: It is the stage when a customer identifies his needs for a product or service & the desire to fulfil it. This is also the stage when the customer selects your product or service to meet his need.
Consideration: In this stage, a customer starts evaluating or compare your product /service. A potential buyer now compares your product /service with your competitors. Now, you need to give the customer the value of money in order to choose you ahead of your competitors.
Conversion: In this stage where a visitor will get converted to a customer after evaluating all the details that why you are the best option to meet his requirement.
Now as you have understood the Buying Cycle let’s see how to simplify shopping experience.
2) Optimize the Cart Page of your E-Commerce Website:
In today’s time, when everything is moving so fast, we have limited time thus need to take the decision. When a potential buyer visits your website, select a product leave your website without buying. This means, there is something wrong with your cart page. Ensure the cart page should be simple and easy to use in order to maximize the conversion. Keeping a simple checkout strategy is one of the best ecommerce seo techniques.
The best solution is Single Page Checkout option, easy to use and all the required information in one single page. This doesn’t annoy the customer and helps them to buy the product quickly without wasting time. As we say, time is money.
3) Guest Checkout is a MUST for your e-Commerce Website:
You must have come across Registration or Sign-in option in most of the e-commerce website, at times people find it annoying. Users don’t want to give their personal details at the first go, they prefer to browse websites before buying anything.
Don’t force the visitor to register, instead give the reasons to signup. I have used some free coupon or Instant discount for first-time visitors and the result was quite satisfactory. Gave 50% Discount coupon for people who register and people registered. I have seen significant growth in the sale.
4) No Hidden Cost, Maintain Transparency:
Every E-Commerce Website should display there shipping cost, taxes upfront. Some website shows the tax and other charges at the last step which distracts the users. Every user keeps a budget in mind before buying anything. Unwanted tax and shipping charge may deviate the user from buying.
Personally, I try to add shipping cost, tax all-inclusive in the product price. But every country has different laws, but if possible try to show all additional charge in the product price.
5) Increase the Conversion Ratio of your E-Commerce Website:
Mostly visitors select products & add them to cart thinking to buy it afterwards. But somehow as per research, most of them do not come back. So to avoid this situation you have to make use of your brain & have to make some strategies to create urgency among those visitors to buy them immediately.
☛ Offer Limited Period Free Shipping: Paying shipping fee hurts every potential buyer. By offering limited period free shipping you may increase the conversion chances.
☛ Special Offers or Discounts: Every potential buyer likes to buy the product at less price, by offering limited period discount and countdown timer you may increase the sales.
☛ Limited Stock: If potential buyer liked any product, they don’t want to wait longer if the product goes “out of stock”. Showing limited stock will increase the chances of conversion.
A buyer persona will help you to increase the conversion for your E-Commerce Website and generate quick revenue. If you need a consultation call our e-commerce marketing specialist at SysTab. Our eCommerce SEO expert helped us to become one of the fastest-growing Digital Marketing Company in Kolkata, India.
