Linkedin is one of the most effective platforms for B2B promotion. It is a business-oriented social networking website which is primarily used in professional networking. On an average 2 Linkedin account is created every second. Fact check source Linkedin
With over 660 million users, Linkedin is one of the popular business networking websites in the World. It has over 330 million active users per month and around 40% of them visits the website every day. 90 million senior-level influencers and 63 million users are the decision-makers.
97% of B2B marketers use Linkedin as a content distribution network. Around 47% of social media traffic is for B2B websites comes through the Linkedin. And the most interesting fact, Linkedin generated more than 80% of the leads from all the social media platform.
How to effectively utilize Linkedin Marketing Strategy for B2B:
- Avoid Irrelevant Keywords or Hashtag: Don’t use random keywords instead focus on targeting meaningful and relevant keywords. You can do proper hashtag research. Linkedin you can find relevant keyword based on searches and popularity.
- Custom Invitation Message: Sending a normal Linkedin connection message is not going to work. To get the best response always go with custom or personalized message to increase your connection.
- Customized Your Public URL: It is always recommended to keep a custom page URL with your company name. This is easy to discover and simple to remember to visit the Linkedin company page.
- Be Active on Linkedin: Updates on your Linkedin page plays a very crucial role in getting engagement. Our Linkedin marketing experts keep your company page updated with engaging content.
- Linkedin Page Insights: Linkedin insights gives you a lot of stats that helps you to understand what type of content users are liking.
- Linkedin Group Promotion: In recent time, we have seen Linkedin groups are helping to increase the reach and engagement. By joining relevant groups of Linkedin, you can contribute by providing value-added information.
- Content Calendar: Do you know what to post on Linkedin? Linkedin Page or Group is just not to post random post, instead provide valuable content. Highlight the consumer pain point and provide the solution. This is one of the effective ways to establish a connection with your target audience.
- Clickbait Headline: Post headline that drives action. You need to ensure choosing an attractive and relevant headline for your Linkedin post. Keeping it simple and catchy is the best way to interact with your clients.
- Real Picture: Don’t ignore your real image or logo. Images create a trust value so using a real image you can get an edge in decision making.
- Case Studies: Real experiences and challenges do a great job. The impact of real content is much more than general content. Providing case studies will help you to gain the trust of the customer.
Linkedin Marketing Solution Benefits
Do You Really Need Linkedin Marketing Agency?
These stats itself explain why you need a Linkedin Marketing specialist for your business. If you want to be among one of the fastest-growing B2B company, Linkedin is the right platform for your business.
To summarise this article we must say having a Linkedin company page is a must. One of its kind professional networking website which is must for your company. 2020 is bringing a lot of new challenges and the opportunity to scale up your business. Linkedin will play a crucial role if you are choosing the right digital marketing strategy to grow your company.
Seeing the current trend, you need to follow an effective Linkedin SEO Strategy. An effective Linkedin content marketing strategy can help you to connect with the right audience.
At SysTab, our digital marketing expert ensures to use Linkedin as a potential channel to drive business. Generating B2B traffic and converting them into a potential customer is the goal of our company. Still confused? Don’t wait, let us help you. Our digital marketing experts will guide you on how to effectively use Linkedin marketing strategy for small business or established companies.