In the present scenario, people are shifting towards voice search rather than conventional typing. Well, of course, using voice search is much more comfortable and convenient for the users. Moreover, the solution process of an inquiry or any query, which is being asked on the voice command, is faster.
There is a prediction that in the year 2020, all searches particularly 30 to 40 per cent will be conducted or directed via voice search. The major reason behind the adoption of Google voice-activated technology is its accuracy rate, improved English language and most importantly, understanding of the subtle distinctions of a conversation.
Recently, the CEO of the Google, Sundar Pichai, proclaimed that one-fifth of the queries on Google is done through voice command. As we all know, the teenagers of this era are technically competent and they are the ones who majorly use the voice search assistants.
Now, what is Voice Search Engine Optimization? Basically, it is a term for voice-based search, which involves optimization of the content, relevant or brand information, location and increases the voice search results for any query.
Another crucial question is that, what are people searching for? Or, what queries do people usually ask on voice search?
According to the Internet Trends survey reports, 22% of the people are using voice-activated technology on their Smartphone for finding the local content or information. Furthermore, half (50%) of local voice search leads to consumer visits at the local store. Therefore, it becomes essential for the local businesses and companies to start using the strategies for local voice search.
Keeping in mind the characteristics and the importance of Voice SEO, it is pivotal to use some basic SEO strategies, so that your content appears as fragmented above the scroll.
Strategy 1 – Add or Claim Google Business Listing
If you are looking for the easiest way so that your customers find you on the voice search, then claiming or adding your business on the Google business listing will certainly help you out.
It will be beneficial in increasing the chances of popping up the details and information about your business, business category and location through a voice search. While adding your business on the Google business listing, make sure that you add the name, address and phone number correctly.
For Example – Rather than adding Pizza and Pasta, you should categorize it as an Italian Restaurant because choosing the right category for your business is extremely crucial.
Strategy 2 – Schema Markup/ Structured Data
Other than the content, there are many factors that are helpful in determining the relevance and position of your business in voice command. Structured date or Schema Markup gives more specific details and information about your website.
Schema Markup doesn’t directly affect the position or rankings, but it gives you an opportunity to rise above your competitors. Obviously, it is an under-utilized strategy, which directly helps the voice search engines to classify the content accordingly and visitors cannot see it.
Strategy 3 – Create Responsive FAQ Pages
Generally, the Smartphone users use more conversational keywords in voice search as compared to the typing. For Example – A user might type, “Pizza Near Me”, but in search engine, they might speak, “Which pizza chain has the best pizza?” Thus, it is crucial to listen to the words that users usually speak while talking about your business.
Once you are done with all the common queries and questions, now you can create your own FAQ page and the relevant content for them. It will surely offer quick and concise answers to the questions that visitors are asking.
Strategy 4 – Mobile-Friendly Website
Now, you must be thinking, what is a mobile-friendly website? Well, voice search mainly happens on mobile phones or Smartphones, right? Then, undoubtedly, your website should be mobile-friendly.
There is an extremely popular tool, which is launched by Google, namely, Google’s Mobile-Friendly Test Tool. What exactly happens is that Google only recommends responsive WebPages in an organized manner.
You can use this tool for your website as well to check whether your website is mobile-friendly or not and you will maintain a scorecard.
Once you are done with the procedure, you can add the exact elements, which are essential for your business to appear topmost in the local voice search such as catchy and engaging headings for website content, speed test and designing of the website.
To conclude, the voice search activated technology is getting immense popularity among all Smartphone users. Hence, it has become necessary for the marketers or merchants to create SEO optimized content in order to use the Voice search effectively for the growth of their business. We at SysTab.com will optimize your website for Voice Search to rank your website in Google Search Results.
